Greg Laufer - Event Planner

Events built with strategy, precision, and purpose.

I design executive-level experiences that elevate brands, deepen relationships, and create momentum—from intimate UHNW gatherings to large-scale conferences.

"Passion isn't just what drives me—it's what connects me to the experience. Every great event and every memorable story starts with a genuine connection."

15+ years experience Event strategy + ROI/KPIs Executive & UHNW hospitality Vendor + budget leadership Conference + sponsorship expertise
Greg Laufer - Event Planner
About

Crafting experiences that inspire connection

I am an events and meetings professional with a passion for creating experiences that inspire, connect, and deliver measurable results. For over 15 years, I've helped small and large companies and executive leaders design events that don't just look beautiful—they achieve real-world outcomes.

My approach combines strategic thinking with high-touch hospitality. I believe every event is an opportunity to tell a story, strengthen relationships, and move the needle on business goals. Whether it's an intimate executive retreat or a large-scale conference, I bring the same level of precision, creativity, and care to every detail.

What I'm Known For

  • Experience strategy + design
  • Sales alignment + business development events
  • KPI/ROI measurement mindset
  • High-touch hospitality + stakeholder trust
  • Vendor network + budget leadership

PORTFOLIO

A collection of events that showcase creativity, attention to detail

Each project represents a unique challenge and opportunity to create something extraordinary.

Sales Events

Sales Events

Sales events are where relationships convert to revenue. I design experiences that create meaningful moments—executive dinners where deals are forged, advisory board retreats that deepen partnership, and kick-off events that ignite teams for their most ambitious goals.

  • Executive Dinners — Intimate settings for 6-12 decision-makers
  • Client Advisory Board Retreats — Strategic dialogue that shapes product roadmaps
  • Sales Kick-Off Events — High-energy launches that set the tone for the year
  • User Conferences — Product deep-dives that drive adoption
89% Acceptance Rate
4.5x ROI Multiple
9+ Customer Effort Score
Sales Events
Sales Events Detail
Sales Events Detail
Sales Events Detail
Sales Events Detail
Conferences & Sponsorships
Conferences Detail
Conferences Detail
Conferences Detail
Conferences Detail
Conferences & Sponsorships

Conferences & Sponsorships

A conference is more than an event—it's a statement. I partner with brands to create immersive experiences that amplify their message, engage their audience, and generate measurable leads. From flagship user conferences to intimate executive summits, every detail reinforces the brand narrative.

  • Conference Strategy — Theme development, content flow, and attendee journey
  • Sponsorship Activations — Booth experiences that convert visitors to leads
  • Keynote Production — Stage design, AV, and presenter coaching
  • ROI Measurement — Lead tracking, engagement metrics, and post-event analysis
5K+ Attendees
850+ Leads Generated
$42 Cost Per Lead
Internal Events

Internal Events

Great companies are built on trust, alignment, and shared purpose. Internal events—executive retreats, incentive trips, and all-hands meetings—are the moments where culture comes alive. I create experiences that recognize achievement, strengthen bonds, and remind every team member why they chose to be here.

  • Executive Retreats — Strategic off-sites in luxury settings for C-suite alignment
  • Incentive Trips — Recognition experiences that reward top performers
  • Town Halls — Company-wide meetings with hybrid streaming capabilities
  • Team Building — Curated experiences that strengthen collaboration
Internal Events
Internal Events Detail
Internal Events Detail
Internal Events Detail
Internal Events Detail
Vendor Network
Vendor Network

Vendor Network

Behind every seamless event is a team of exceptional vendors. Over 15 years, I've built relationships with the best in the business—production experts, caterers, venues, and entertainers who share my commitment to excellence. When you work with me, you access this trusted network.

A/V Production

Catering

Hotel Venues

Entertainment

Unique Venues

Special Services

Trusted partners in Chicago, Milwaukee, and throughout the Midwest—plus a global network for destination events.

Event Experience Summary

Event Experience Summary

From intimate executive dinners to large-scale conferences, I bring the same level of strategic thinking, creative vision, and operational excellence to every engagement.

Event Experience
Event Experience
Event Experience

Brand & Lead Gen

  • • Flagship conferences
  • • Sponsorship activations
  • • Roadshows
  • • Experiential marketing

Sales & Pipeline

  • • Executive retreats
  • • Pop-up experiences
  • • Executive dinners
  • • Workshops

Engagement

  • • CAB retreats
  • • Client appreciation
  • • Incentive programs
  • • All-hands meetings
Event Experience

Capabilities & Approach

I design elevated, guest-first experiences where every detail feels intentional—while still running the event like a business asset. With 18+ years leading complex programs, I bring creative direction, calm operational control, and a vendor network built for premium standards.

High-Touch Experience Design

  • • Immersive environments
  • • Refined guest flow
  • • Thoughtful moments
  • • Emotional impact
  • • Creative direction

Production-Level Execution

  • • End-to-end logistics
  • • AV & F&B coordination
  • • Transportation & lodging
  • • Registration systems
  • • Communications & app support

Vendor & Contract Mastery

  • • Strong RFP discipline
  • • Expert negotiation
  • • Budget leadership
  • • Quality assurance
  • • Cost efficiencies

Results-Driven Refinement

Every event should deliver measurable business impact. I build KPI dashboards and provide post-event reporting that turns attendee feedback into actionable upgrades for your next program.

  • KPI dashboards & tracking
  • Post-event reporting
  • Continuous improvement insights
18+ Years Experience
1000+ One-Day and Multi-Day Events Delivered
9+ CSAT Score
4.5x Avg. ROI
Vendor Network

Trusted Partner Network

I've cultivated long-term partnerships with top-tier event, hospitality, and production vendors who understand luxury execution and flawless service. When I'm working in a market where my core partners aren't local, I apply the same rigorous vetting process—reviewing capabilities, references, and performance under pressure to select the right specialists for your goals and aesthetics. The result is a cohesive, high-quality delivery that feels effortless to your guests.

A/V Production

Travel Services

Catering

Rentals

Entertainment

Print & Signage

Special Services

Hotel Venues

Unique Venues

Full vendor details available upon request.

Contact

Let's create something extraordinary

Ready to elevate your next event? I'd love to hear about your vision and explore how we can create an experience that exceeds expectations.

I typically respond within 1 business day.